Success of Southwest Airlines - 866 Words

SUCCESS SOUTHWEST AIRLINES So, to start with, the company was founded in 16th of March, 1967 Dallas by Herb Kelleher and Rollin King. It has a subsidiary company which is AirTran Airways. Southwest Airlines flies to 72 destinations in the United States. Key people of the company are Herb Kelleher (Co-founder), Rollin King (Co-founder) and Gary C. Kelly (President, CEO Chairman). And total assets in 2010 were more than 15 billion dollars. In simple words, more than 44 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn†¦show more content†¦Then your customers will come back, and your shareholders will like that, so its really a unity. A Relatively Happy Workforce Network carriers have railed for decades about the power of their employee unions. But guess whos the most unionized carrier in the nation? Southwest, of course. The airline says that 87 percent of its employees belong to a union. Southwest has never had a strike, and now that the network carriers have whacked away at salaries and benefits, Southwest staffers are generally the highest paid in the industry. Strong Management Kellehers bonhomie masked the discipline that Southwest has had throughout its history. The airline has always avoided fads and eschewed anything that increased costs or complicated the basic travel proposition. Management ranks are lean, but well compensated and, most importantly, productive. The Golden Rule. Treat others as you would like to be treated!† This rule simply shows how the company is working. And in my opinion it is one of the most important reasons, why the company is so successful. Now I’d like to show a video in which you will see steward giving safety information in a little bit different way. http://youtu.be/pvdCFYLf_JI I think this video illustrated for you this company’s attitude. To sum up I’d like to mention most important facts about the company: Southwest airlines –Show MoreRelatedSouthwest Airlines : Marketing Success813 Words   |  4 Pagesdiscussing about marketing success stories, Southwest Airlines name is bound to come. The company is a perfect example of customer focused marketing that helped it become Number 1 airline and currently serves almost 18.2% of the market share. Southwest is the only airline to win â€Å"triple crown† for five consecutive years between 1992 and 1996 for customer satisfaction, on-time arrival and lowest level of lost baggage. Being an upstart company starting in 1971, the way Southwest has maintained growth andRead MoreThe Success Of Southwest Airline Company Essay801 Words   |  4 Pagesis regarding the success of Southwest Airline Company. It was interesting to read and see the success of Southwest uncovered. Reading these case studies it brings a different approach to management. With this case, it shows how we have to be brave enough to step out of the normal and go with our passion and calling in life. Herbert Kelleher was not your typical CEO. It was fun, outgoing, witty and goofy. 1. a. Airline customers are segmented in different groups: airlines must use the followingRead MoreEssay about Southwest Airlines Success805 Words   |  4 PagesSouthwest Airlines has been in business for more than thirty years. Presently, operating airplanes and flight services is very competitive, and in most cases, is not cost-effective industry; however, Southwest Airlines has been consistently profitable company, which is successfully designed with the intention of achieving high growth. According to an interview of Southwest Airlines former CEO, Herb Kelleher, when he visited Graduate School of Business at Stanford University, despite all airline industryRead MoreSoaring with Southwest Airlines: Understanding Success as a Result of Structure, Strategy, and Society2634 Words   |  11 PagesSoaring with Southwest Airlines: Understanding Success as a Result of Structure, Strategy, and Society Introduction The airline industry has seen a fair amount of turmoil over its relatively brief existence, perhaps as the result of its youth or perhaps, as others have contended, due to mismanagement and failures of regulation to maintain stability in the industry. Regardless of the reason, however, it is a fact that many major airlines have demonstrated a consistent problem in generating profitsRead MoreAnalysis Of Southwest Airlines Crazy Recipe For Business And Personal Success By Kevin L. Freiberg1170 Words   |  5 PagesSouthwest Airlines (SWA) has been considered as the most successful airline company in the United States. SWA had the lowest fare for about 45% lower than other airlines, however, still being profitable for many years. Their successful company also has been recognized in many reputable business magazines and newspapers, such as Fortune and The Wall Street Journal as they consistently achieved appreciations for their well-managed organizational communication practices. They unconventional ways ofRead MoreSouthwest Airlines Intellectual Assets Analysis1144 Words   |  5 PagesSouthwest Airlines Intellectual Assets Introduction Southwest Airlines Company (Southwest Airlines or ‘the Company’ SWA) is a passenger airline that provides scheduled passenger and freight transportation services. The Company primarily provides scheduled services throughout the US and near-international markets. It is headquartered in Dallas, Texas and employs 48,000 people and serves over one hundred million customers annually (â€Å"Southwest,† 2015). Southwest Airlines has accumulated over fortyRead MoreLeadership of Southwest Airlines1148 Words   |  5 PagesLeadership of Southwest Airlines Southwest Airlines is often a modeled by other companies for its organizational structure. Organizations that have an effective management team are successful in developing a strong organizational culture, utilizing managerial controls, and leveraging diversity. Effective management teams are developed by cultivating leadership skills in those that supervise the company’s associates. Organizations want managers that can motivate their associates to achieve theRead MoreTurnaround at Southwest Airlines797 Words   |  4 PagesIntroduction Southwest Airlines is one of the largest domestic carriers in the United States, with over 3400 flights every day from 64 domestic destinations. Since 2011, Southwest Airlines is the airline that â€Å"carries the most domestic passengers of any US airline† (Scheduled passengers carried, 2011). The major factor that contributes to the success of Southwest Airlines and makes it different from the other airlines is its approach in designing and managing the processes. Measuring capacityRead MoreControl Mechanism1416 Words   |  6 PagesSouthwest Airlines: Control Mechanisms Southwest Airlines is a dynamic organization that is researched and studied by many. One reason for this attention is the positive corporate culture. This culture attracts dynamic people to the organization who are encouraged to be innovative and grow as leaders while supporting and promoting the mission of the airline. This culture was established through effective planning, organizing and leadership. To maintain this culture and the success of the airlineRead MoreSouthwest Airlines : Business Planning And Operational Budgeting997 Words   |  4 Pagesbehind. There is no exception to the Southwest Airlines. To analyze this great carrier company we need to dig deeper on its core value and the best practice Southwest Airlines has done. Their first core value is keeping their employees happy. Because only employees with nice attitude can provide best service to customers and keep company benefit. According to this, Southwest Airlines’ practice is their operating structure. The organization of Southwest Airlines is more likely as an upside-down pyramid